Shane Black Daily Musing

Build it and they won’t come

It’s relatively easy to launch a business these days. 

Within a week you could get something off the ground selling either products or services. 

Where people fall into a trap though, is thinking that customers will magically start finding the business and they’ll have success from day one. 

Launching a business quickly, easily and cheaply doesn’t guarantee any success or even any sales.

Launching a business is only the beginning.

The hard part is then getting people to find out about your business. This is where marketing, social media and paid advertising is essential for getting exposure.

If you’re thinking about launching a business, think ahead and know how you’re going to get sales. 

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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