Shane Black Daily Blog

Content content content

If you’re looking to start, grow or expand a brand this year, focus on content.

Produce good quality content, publish it for free, and be consistent with doing it.

That’s how you’re going to build a brand.

Paid ads aren’t what they were a year ago with all of the changes that have happened. There’s been Apple’s iOS update which has affected most advertisers, there are algorithms that aren’t showing your content as much as what they were, and there’s a very heavy focus on video content now by all of the social networks.

Focus on quality content that shares your knowledge, experience and skills to educate and help people. And whether you like it not, a lot of that content has got to be video. Instagram has already come out saying that in 2022, video is its top priority so it’s not an option anymore, it’s a necessity.

Once you get started, it becomes easier to regularly produce good quality content that’s going to engage your audience. And when you’re just starting out, don’t worry about the stats. It doesn’t matter how many people like or don’t like or follow you etc. Just get consistent with the content and the audience will grow over time.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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