When you’re starting a new business, one of the most important questions you have to be able to answer is “What do you do?”.
If you can’t answer that question clearly, how do you expect your prospective customers to know and to want to buy from you?
Defining what you do is critical in order to move forward with a business. Knowing this should then pave the path for the content you create, the products you release and the way in which you talk about your business.
