Portfolio Business.

Fitness Weapon.

The Fitness Weapon brand originally launched as a marketing agency focused solely on fitness brands. However, growth has never hit the peak that Shane was expecting and needed in order to run two agencies side by side. With the brand already established, Shane is reluctant to shut it down completely and is considering making a pivot into clothing. This highlights Shane’s firm belief that brands need to be able to pivot and adjust with the times in order to survive.