Getting halfway through something and then realising it’s not the direction you wanted to take is never fun. It’s even worse when it’s a client project.
A lot of the time this can be avoided by creating a basic project scope at the start. I’m not talking a 30-page project brief. Just a basic outline of the project.
Knowing what you’re trying to achieve and clarifying your ideas of how you’re going to achieve it will suffice in most cases.
I like to create a 1-page project summary with all of my initial thoughts on a project. I’ll outline my objectives with the project, initial ideas, marketing thoughts, ideal customers, technical requirements, possible challenges that may arise, important things I need to research etc.
Whenever I’m working on a project, I’ll refer back to this project scope summary. If need be, I’ll review and update it if I feel things really need to change.