Shane Black Daily Blog

Protecting your brand

Too many people worry about protecting their brand before they even have a brand to protect.

Don’t get caught up in these details until you know you have a brand that’s going to need protecting. Validate the idea first!

Once you’ve validated the idea and are prepared to launch, then worry about protecting it and working out to what level you’ll do it.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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