There’s a general misconception that you have to come up with a whole new idea when starting a business.
People think that the service or product has to be something new and unique.
It’s why so many never pursue their ideas.
They get stuck trying to revolutionise the world by starting from scratch.
Business is about identifying a need and being able to provide a solution that is better than what others are providing.
For example; a better product, a better buying experience or better customer service.
If you’re looking for a business idea, don’t start from scratch. Think about what you can do better than others and do it.
