Shane Black Daily Musing

Use technology to your advantage

Technology is a good way for businesses to stand out amongst competitors. It’s also a good way to give a user experience that will keep customers coming back.

Although every business has access to technology, only a small majority use it to their advantage.

The first step is understanding what you already have. You are probably only using 30-50% of the features within the existing systems your business is using. Find ways to better utilise them and integrate them in with each other.

Technology is always evolving with new features and options. Find ways you can implement these features if they are going to save you time and money along with providing a better customer experience.

Rather than just having a basic form on your website, have a form that populates based on the information the user is entering. Once that form is submitted, have it automatically integrate into your CRM, marketing or task management systems.

Have your online shop integrate in with Facebook, Google Shopping, Amazon and eBay. That way you enter products once and they automatically sync with everything else.

Use automated workflows so once you complete something in one system it automatically instigates the next step in another system. After a sale, have the customer’s details entered into an email marketing system that then sends a personalised email to the customer in a months time following up on their purchase.

There are so many different combinations of how you can use technology. You don’t have to do everything and you don’t necessarily have to spend a lot of money doing it. There’s a lot you can do just by learning the systems you already have.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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