Shane Black Daily Blog

When they don’t come

If you’re putting out content and your audience isn’t coming, in most cases it means your content isn’t right.

It’s not what your audience wants.

This isn’t always the easiest advice to swallow, but it’s true.

You have to be generating content that your audience wants. Content that will spark their attention. Content that will get them to engage. Content that will teach them something.

Be real and honest with yourself when you’re looking at your content. Is it good enough to be getting your audience’s attention?

There is no shortage of people producing content, so you’ve got to go all in with what you are putting out there. Don’t hide all your good content behind a course, membership or paid product. Make your free content just as good, if not better, than your paid content.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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