Shane Black Daily Blog

Branding informs marketing

Don’t make the mistake of focusing on marketing before you focus on your branding.

Branding informs marketing.

Marketing without knowing your brand is going to confuse your potential customers.

Spend the time to define what you brand is, what it represents, and how to represent it when marketing.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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