Daily Musings - Shane Black

New Blog Direction

For the past few years I’ve tried to blog through my personal site. I’ll start, and then within a week or two I’ll stop.

I’ve been able to successfully blog for my businesses and other projects but have never got the traction with my own personal website.

Over the past couple of weeks, I’ve been thinking about how I can revive it because I’m on a big push to build my personal brand this year.

Things became clearer after listening to a podcast from Tim Ferriss where he interviewed the marketing legend, Seth Godin. During the interview, Seth goes into detail about his own habits and reasons for writing.

One of the most valuable takeaways I got from this podcast, was when Seth mentions about how everyone should be writing every day. He says it can be in a journal but it’s better to be in a blog. It’s a way to have a voice and for people to hear it.

This really resonated with me and then I realised I have been trying to do the whole personal blogging thing the wrong way. I’ve been trying to do it the way the marketers say you should be doing it; long posts, lots of images, and lots of references etc.

That approach is great for sites looking to provide information or how-to content to its readers but that isn’t the aim with my personal blog.

I see my personal blog more as a place where I share my thoughts, experiences, knowledge and lessons from everything that I’ve been through and everything that I’m currently going through so others can learn alongside me.

Starting from today, I’m going to start the habit of writing and publishing a daily blog. I’m following in Seth’s footsteps to a certain extent and won’t be writing long posts, won’t be using images and won’t be worrying about SEO.

The posts I publish will be about a particular topic I’ve been thinking about or a problem I’m pondering over and how I have overcome it. They won’t be polished posts, they’re more likely to be raw where I’m just blurting out what’s on my mind.

I see this new practice as a way to get things out of my head. It’s something I should’ve been doing over the past 5 years.

I’m looking forward to seeing how this goes and seeing if I can turn it into a long-term practice on a daily basis.

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This is my personal blog, where I share the books I’m reading, what I’m learning, and the challenges I’m setting myself. I hope you find some value here.

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