I remember the “Sticks and Stones” rhyme from when I was at school.
Sticks and stones may break my bones
But names will never harm me.
The Wikipedia entry says “Sticks and Stones” is an English language children’s rhyme. The rhyme persuades the child victim of name-calling to ignore the taunt, to refrain from physical retaliation, and to remain calm and good-natured.
As kids, we are taught not to let names hurt us and to ignore the people doing it to us.
As adults, we can better understand that name-calling is typically coming from people that are insecure, weak or scared and find name-calling a way to protect themselves and their situation.